For businesses that operate destinations, accommodation facilities, resorts, or experiential activities, effectively communicating their unique value and attracting customers is essential to sustaining their operations. However, photographs and written content on websites or social media alone often fall short in conveying the atmosphere of a place, the quality of services, or the cultural characteristics that … Continue reading What Is a FAM Tour? Its Value, Practical Benefits, and How to Implement It Effectively — with a Focus on MICE