In December, I joined a trial tour conducted as part of Mie Prefecture’s “Model Course Development Project for Corporate MI Programs.” Within the prefectural government, the International Tourism Promotion Division has staff dedicated to MICE and high value-added tourism, and the prefecture is making a concerted effort to attract MICE events. This article introduces the … Continue reading [Report] The appeal of MICE in Mie Prefecture lies in “mobility, cuisine, and experiences” – Strengths of Mie MICE revealed through a trial tour organized to develop new model tours