About MICE TIMES ONLINE
MICE TIMES ONLINE is a web magazine that “chases the now of MICE.” We deliver a wide range of MICE-related information in a web-magazine format, including venue and facility information, foundational knowledge, and on-site reports on events and venues, updated on a rolling basis.
Background of the Launch
The MICE industry was heavily affected by the pandemic, with international tourist arrivals dropping by more than 70% (UNWTO, 2020 report). Recovery is underway, and the overall market size is projected to reach USD 1.4669 trillion by 2030 (latest report by Grand View Research, Inc.).
In Japan, steady growth is also expected. Because per-visitor spending is high, MICE draws attention from a tourism-promotion standpoint. Among MICE that cities and regions can pursue collectively, large international MICE and trade fairs can generate significant economic impact. Many local governments have created dedicated departments and roles for MICE promotion.
MICE TIMES ONLINE aims to be a web magazine that enables people supporting MICE across Japan to easily access relevant information.
Note: MICE stands for Meetings, Incentives, Conferences, and Exhibitions—a collective term for business events that combine these elements. The MICE industry plays an important role in promoting business and revitalizing local economies.
Spotlight on Regional and Small-Scale MICE
MICE often brings to mind large international conferences or trade fairs. But we also consider corporate meetings, small business events, seminars, and gatherings to be part of MICE.
That said, information on small-scale MICE can be hard to find—especially in regional cities. There are many attractive venues across Japan that can host MICE. Featuring “regional MICE” and “small-scale MICE” is one of our core missions.
Keywords: mini MICE, local MICE, workation, corporate site-selection support
Nurturing Young Talent’s Interest in MICE
Experience in the MICE field—linked to both global business and community contribution—can play a major role in career development. We highlight compelling people in the industry and create articles that spark interest among talented, motivated young professionals.
Our editorial team also proactively welcomes students and young professionals as members and creates opportunities for them to contribute.
Keywords: MICE job hunting, MICE jobs
Spreading Awareness of the Term “MICE”
The term “MICE” is not yet widely known. We produce articles that clearly explain it and encourage broader interest.
We are developing features such as “MICE-meshi,” which highlights food culture tied to MICE, and “MICE Pedia,” which builds foundational knowledge of MICE.
Why a Dedicated MICE Medium?
There are many media outlets focused on travel and tourism, and on hotels and accommodations, across print and web. However, even including exhibition-related media, there are still relatively few media dedicated to the MICE industry. Considering the market’s size and role, MICE media remain insufficient—and truly web-native MICE media are rare.
Leveraging the strengths of web media, we focus on rich video content and the use of advanced technologies such as VR to deliver information.
Toward Sustainable MICE
MICE must increasingly be evaluated through the lens of ESG (Environment, Social, Governance) and the SDGs (Sustainable Development Goals).
As a MICE-focused medium, we also strive to be sustainable by operating primarily on the web. MICE TIMES ONLINE is operated by Izan Co., Ltd., a company that supports SDGs and DX. We embrace DX, paperless operations, and remote work, and we take sustainability seriously.
Overview of MICE TIMES ONLINE
Name: MICE TIMES ONLINE (launched July 16, 2024)
Update cadence: updated on a rolling basis
Target readers: professionals interested in MICE, MICE practitioners, corporate teams, public-sector and education stakeholders, students, and others
Coverage: latest news and trends, explainers, interviews, event reports, and profiles of MICE-related venues and facilities
We also publish virtual tours of facilities, produce video content, and host live streams. We actively adopt new technologies and will continue to expand these initiatives.
Notice
Please note that some content in the English edition of MICE TIMES ONLINE is created with the assistance of generative AI. We appreciate your understanding.