JR East to Introduce New Overnight Limited Express “Luna Azul” in Early FY2027: Seasonal Services Planned Between Shinagawa–Aomori and Shinagawa–Naganohara-Kusatsuguchi

East Japan Railway Company (JR East) has announced that the name of its new limited express train, designed to offer a new railway travel experience, will be “Luna Azul.” The train is scheduled to begin operation in early fiscal 2027. To embody the philosophy behind JR East Group’s management vision, “Yusho 2034,” which aims to...

Hotel Marketing Conference 2026 (HMC2026): Free Hotel Marketing Event to Be Held in Tokyo on November 10–11, 2026

Hotel Marketing Conference 2026 (HMC2026), a two-day event focused on the latest marketing strategies for the hospitality industry, will be held on November 10–11, 2026. The conference will cover topics including hotel marketing, revenue growth, digital transformation (DX), and the use of AI in the accommodation sector. The venue is KABUTO ONE in Kayabacho, Tokyo,...

International Matcha Congress 2026: World’s First International Matcha Conference to Be Held in Tokyo on November 12, 2026

International Matcha Congress 2026, described by the organizer as the world’s first and one of the largest international conferences dedicated to the matcha industry, will be held on November 12, 2026, at TOFROM YAESU Tower in front of Tokyo Station. The conference will bring together leading figures from the global matcha industry to discuss the...

TechGALA Japan 2026: BEYOND in Nagoya / Highlights of the Global Innovation Event, December 15–17

TechGALA Japan 2026:BEYOND will be held over three days, from December 15 to 17, 2026, in the Sakae and Tsuruma districts of Nagoya, Aichi Prefecture. Ahead of the event, the organizers have launched the official teaser website and announced the opening of applications for side events, along with the appointment of the event’s ambassadors. TechGALA:...

Japan Events Guide: 36 Major Exhibitions and Conferences in July 2026, Including IVS, Manufacturing World Tokyo, WebX, and KOZAROCKS

As Japan enters July 2026, the country moves into one of its busiest seasons for exhibitions, conferences, trade shows, and cultural events. Despite the summer heat, the month offers numerous opportunities to discover new products, technologies, business trends, and networking opportunities across a wide range of industries. This article highlights 36 major exhibitions and events...

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[Interview] Exploring UZUMASA KYOTO VILLAGE Through a MICE Lens Following Its March 2026 Renewal: Exclusive Buyouts for Up to 1,000 Guests and VIP Cultural Experiences Redefine Kyoto’s Evening MICE Offerings

Following a major first-phase renewal, Toei Kyoto Studio Park has been renamed “UZUMASA KYOTO VILLAGE.” The facility has also introduced extended operating hours until 9:00 p.m. daily, evolving into an entertainment destination that can be enjoyed both during the day and in the evening. The renewal project also takes into consideration business events, group use,...

Pokémon GO Celebrates Its 10th Anniversary as Pokémon GO Fest 2026: Tokyo Draws a Record 1.71 Million Participant

Pokémon GO, the location-based mobile game, reached a major milestone in 2026, marking the 10th anniversary of its launch. To celebrate the occasion, a special live event, Pokémon GO Fest 2026: Tokyo, was held with Tokyo Waterfront City serving as the main venue, attracting players from around the world. The event set new all-time records...

[On-site Report] SusHi Tech Tokyo 2026: Discovering Technologies That Could Shape the Future of MICE

SusHi Tech Tokyo 2026, one of Asia’s largest global innovation conferences, was held at Tokyo Big Sight from April 27 to 29, 2026. During our visit to the event, we set out to identify technologies with the potential to impact and support the future of the MICE industry. What kinds of innovations could transform meetings,...

What Is GREEN×EXPO 2027? Dates, Venue, Highlights, and Exhibitor Information for the International Horticultural Expo in Yokohama, Japan

GREEN×EXPO 2027 (International Horticultural Expo 2027, Yokohama, Japan) will be held from March 19 to September 26, 2027, at the former Kamiseya Communication Facility in Yokohama, Kanagawa Prefecture. The expo will focus on flowers, greenery, agriculture, food, and coexistence with nature, featuring exhibits and experiential programs from Japan and around the world. This article provides...

ICCA 2025 Rankings Reveal Global Trends in International Association Meetings: Japan Leads Asia-Pacific with 77 Host Cities

The 2025 edition of ICCA’s Business Analytics Country and City Rankings Report provides valuable insight into both the current state and future direction of the global MICE industry. Published annually by the International Congress and Convention Association (ICCA), the report is regarded as one of the most influential benchmarks for international association meetings worldwide. In...

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Mexico City World Cup 2026: What the Opening Day Revealed About Mega Event Management and Global Business Success

As the opening day of a mega-event arrives, how does an entire city respond? The 2026 World Cup, the world’s largest international football tournament, is being held across the United States, Canada, and Mexico. The tournament opened in Mexico on June 11, 2026, placing Mexico City at the center of global attention and activity. While...

【Opening in Spring 2027】THE NEXTT HOTEL to Open at Tokyo’s Tachikawa Station North Exit — Featuring a 1,050 sqm Grand Banquet Hall

THE NEXTT HOTEL, a new lifestyle hotel, is scheduled to open on March 1, 2027 in the north exit area of Tachikawa Station in Tokyo. Operated by Tachihi Hospitality Management, the property will feature one of the largest banquet halls in the Tama area and is designed to accommodate a wide range of MICE demand,...

[VivaTech 2026] Europe’s Largest Technology Festival Celebrates Its 10th Anniversary with an Expanded Vision

VivaTech, Europe’s largest startup and technology event, will return to Paris, France, from June 17 to 20, 2026, marking its milestone 10th edition. Organizers are expanding the event footprint this year and expect approximately 180,000 participants from around the world. From cutting-edge artificial intelligence technologies to cleantech solutions aimed at addressing environmental challenges, VivaTech 2026...

【Opening in June 2026】Japan’s First Beach Resort-Style Courtyard Opens in Nago, Okinawa — Designed for Both Leisure and Business Stays (Courtyard by Marriott Okinawa Resort)

Business Stays at Japan’s First Beach Resort-Style Courtyard Opening in Nago, Okinawa Courtyard by Marriott Okinawa Resort, Japan’s first beach resort-style Courtyard hotel, is scheduled to open on June 15, 2026 along the scenic Kise Beach in Nago City, Okinawa Prefecture. Located approximately 60 minutes by car from Naha Airport, the property is surrounded by...

Tokyo DisneySea 25th Anniversary “Magical Jubilee Shinkansen” to Begin Service on June 10, 2026 — Special Celebration-Themed Journeys Between Tokyo and Shin-Hakodate-Hokuto

To celebrate the 25th anniversary of Tokyo DisneySea, East Japan Railway Company (JR East) and Oriental Land Co., Ltd. have jointly planned a special train service, the “Magical Jubilee Shinkansen,” which will begin limited-time operations on June 10, 2026. Inspired by the anniversary event “Tokyo DisneySea 25th: Sparkling Jubilee,” the specially decorated Shinkansen will operate...

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One Year Until the Opening of the International Horticultural Expo 2027: Latest Updates and Key Topics from GREEN×EXPO 2027, Including the One-Year-to-Go Press Conference, Official Uniforms, and Sponsorship Project Announcements

Yuzu Appointed as Official Ambassadors; Mana Ashida Appears at the One-Year-to-Go Press Conference With just one year remaining until the opening of the International Horticultural Expo 2027 (GREEN×EXPO 2027), scheduled to begin in March 2027 at the former Kamiseya Communication Site in Yokohama, a series of new announcements have been unveiled. In this article, MICE...

Sphere Abu Dhabi to Open on Yas Island in 2029 — First Sphere Development Project Outside the United States Expected to Support MICE Events with Capacity of Up to 20,000

The Department of Culture and Tourism – Abu Dhabi has announced Sphere Abu Dhabi, the first Sphere development project to be built outside the United States. Approximately USD 1.7 billion will be invested during the construction phase of the project ahead of its planned opening in 2029. Equipped with cutting-edge immersive technology, the venue is...

OIMACHI TRACKS, a New Landmark Directly Connected to Oimachi Station, Opens on March 28 — Featuring Station Conference Oimachi Tracks for MICE Events

OIMACHI TRACKS, a large-scale mixed-use development directly connected to JR Oimachi Station, will open on March 28, 2026. Positioned as a core facility driving collaborative urban development within the greater Shinagawa area, the project brings together commercial facilities, a hotel, residences, and business functions within a single complex. This article introduces the overview of OIMACHI...

South Gate Hotel Okinawa Opens in Naha on May 23 — A New Hub Offering Facilities and Accessibility for Growing MICE Demand

Plan・Do・See Co., Ltd. will open South Gate Hotel Okinawa, an urban resort hotel directly connected to the Tomari Port Passenger Terminal Building in Naha City, Okinawa Prefecture, on May 23, 2026. Located approximately 11 minutes by car from Naha Airport, the hotel offers excellent accessibility along with banquet facilities accommodating up to 570 guests and...