MICE News

HATSUNE MIKU Comes to Tokyo Metropolitan Government Building on July 25, 2026: New Program at One of the World’s Largest Permanent Projection Mapping Displays

The Tokyo Metropolitan Government has been presenting projection mapping throughout the year as a new nighttime tourism attraction. A new program featuring HATSUNE MIKU, the internationally popular virtual singer, will debut on July 25, 2026. Combining advanced visual technology and music against the nighttime skyline of Shinjuku, the program offers a new form of nighttime...

NoMaps 2026: Dates, Theme “GALAPAGOS,” and Volunteer Opportunities for Sapporo’s Cross-Industry Festival

NoMaps 2026, a citywide festival that brings together technology, entertainment, business, and culture, will take place across central Sapporo, Hokkaido, from September 23 to 27, 2026. Now in its 11th year, the five-day festival has announced “GALAPAGOS” as its main theme for 2026. This article explores the concept behind the theme, the diverse programs that...

Tourism EXPO Japan 2026: September 24–27 at Tokyo Big Sight—Admission Tickets Go on Sale July 10

Tourism EXPO Japan 2026 (TEJ), one of the world’s largest travel and tourism exhibitions, will be held from September 24 to 27, 2026, at Tokyo Big Sight. Bringing together destinations from across Japan and around the world, the four-day event welcomes approximately 180,000 visitors and features more than 1,300 exhibition booths, creating an atmosphere comparable...

TOKYO Toy Show 2026: August 27–30 at Tokyo Big Sight—Four Days to Explore the Future of Japan’s Growing Toy Industry

TOKYO Toy Show 2026, Japan’s largest toy trade fair, will be held over four days from August 27 to 30, 2026, at Tokyo Big Sight, occupying the West Exhibition Halls 1–4. Organized by the Japan Toy Association, the event traces its history back to the first Japan International Toy Fair in 1962, making this year’s...

Major Exhibitions and Events in Japan in August 2026: 17 Must-Know Trade Shows Including JAPAN BUILD Osaka, CareTEX Tokyo Summer, and Japan International Seafood Show

When I was a child, one of the hardest parts of summer vacation homework was deciding on a topic for my independent research project. Looking back, choosing the subject may have been the most difficult part. Now, as an adult, every exhibition I visit brings new discoveries: “I never knew that,” or “I had no...

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Tokyo Game Show 2026: Dates, Venue, Exhibitors, and 30th Anniversary Highlights at Makuhari Messe

Tokyo Game Show (TGS) 2026 will take place from September 17 to 21, 2026, at Makuhari Messe and TKP Tokyo Bay Makuhari Hall in Chiba, Japan. Organized by the Computer Entertainment Supplier’s Association (CESA), this year’s event marks the 30th anniversary of one of the world’s leading video game exhibitions and will be held over...

ENLIGHTENMENT JAPAN 2026: Japan Debut of the Immersive Projection Mapping Show Opens at Osaka City Museum of Fine Arts on October 10

ENLIGHTENMENT JAPAN, an immersive sound and light spectacle that has been presented in more than 90 cities and attracted over 3 million visitors worldwide, will make its debut in Japan. From October 10 to November 29, 2026, the Central Hall of the Osaka City Museum of Fine Arts will be transformed by a projection mapping...

Hotel Marketing Conference 2026 (HMC2026): Free Hotel Marketing Event to Be Held in Tokyo on November 10–11, 2026

Hotel Marketing Conference 2026 (HMC2026), a two-day event focused on the latest marketing strategies for the hospitality industry, will be held on November 10–11, 2026. The conference will cover topics including hotel marketing, revenue growth, digital transformation (DX), and the use of AI in the accommodation sector. The venue is KABUTO ONE in Kayabacho, Tokyo,...

International Matcha Congress 2026: World’s First International Matcha Conference to Be Held in Tokyo on November 12, 2026

International Matcha Congress 2026, described by the organizer as the world’s first and one of the largest international conferences dedicated to the matcha industry, will be held on November 12, 2026, at TOFROM YAESU Tower in front of Tokyo Station. The conference will bring together leading figures from the global matcha industry to discuss the...

TechGALA Japan 2026: BEYOND in Nagoya / Highlights of the Global Innovation Event, December 15–17

TechGALA Japan 2026:BEYOND will be held over three days, from December 15 to 17, 2026, in the Sakae and Tsuruma districts of Nagoya, Aichi Prefecture. Ahead of the event, the organizers have launched the official teaser website and announced the opening of applications for side events, along with the appointment of the event’s ambassadors. TechGALA:...

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Japan Events Guide: 36 Major Exhibitions and Conferences in July 2026, Including IVS, Manufacturing World Tokyo, WebX, and KOZAROCKS

As Japan enters July 2026, the country moves into one of its busiest seasons for exhibitions, conferences, trade shows, and cultural events. Despite the summer heat, the month offers numerous opportunities to discover new products, technologies, business trends, and networking opportunities across a wide range of industries. This article highlights 36 major exhibitions and events...

Pokémon GO Celebrates Its 10th Anniversary as Pokémon GO Fest 2026: Tokyo Draws a Record 1.71 Million Participant

Pokémon GO, the location-based mobile game, reached a major milestone in 2026, marking the 10th anniversary of its launch. To celebrate the occasion, a special live event, Pokémon GO Fest 2026: Tokyo, was held with Tokyo Waterfront City serving as the main venue, attracting players from around the world. The event set new all-time records...

[On-site Report] SusHi Tech Tokyo 2026: Discovering Technologies That Could Shape the Future of MICE

SusHi Tech Tokyo 2026, one of Asia’s largest global innovation conferences, was held at Tokyo Big Sight from April 27 to 29, 2026. During our visit to the event, we set out to identify technologies with the potential to impact and support the future of the MICE industry. What kinds of innovations could transform meetings,...

What Is GREEN×EXPO 2027? Dates, Venue, Highlights, and Exhibitor Information for the International Horticultural Expo in Yokohama, Japan

GREEN×EXPO 2027 (International Horticultural Expo 2027, Yokohama, Japan) will be held from March 19 to September 26, 2027, at the former Kamiseya Communication Facility in Yokohama, Kanagawa Prefecture. The expo will focus on flowers, greenery, agriculture, food, and coexistence with nature, featuring exhibits and experiential programs from Japan and around the world. This article provides...

ICCA 2025 Rankings Reveal Global Trends in International Association Meetings: Japan Leads Asia-Pacific with 77 Host Cities

The 2025 edition of ICCA’s Business Analytics Country and City Rankings Report provides valuable insight into both the current state and future direction of the global MICE industry. Published annually by the International Congress and Convention Association (ICCA), the report is regarded as one of the most influential benchmarks for international association meetings worldwide. In...

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Mexico City World Cup 2026: What the Opening Day Revealed About Mega Event Management and Global Business Success

As the opening day of a mega-event arrives, how does an entire city respond? The 2026 World Cup, the world’s largest international football tournament, is being held across the United States, Canada, and Mexico. The tournament opened in Mexico on June 11, 2026, placing Mexico City at the center of global attention and activity. While...

【Opening in Spring 2027】THE NEXTT HOTEL to Open at Tokyo’s Tachikawa Station North Exit — Featuring a 1,050 sqm Grand Banquet Hall

THE NEXTT HOTEL, a new lifestyle hotel, is scheduled to open on March 1, 2027 in the north exit area of Tachikawa Station in Tokyo. Operated by Tachihi Hospitality Management, the property will feature one of the largest banquet halls in the Tama area and is designed to accommodate a wide range of MICE demand,...

[VivaTech 2026] Europe’s Largest Technology Festival Celebrates Its 10th Anniversary with an Expanded Vision

VivaTech, Europe’s largest startup and technology event, will return to Paris, France, from June 17 to 20, 2026, marking its milestone 10th edition. Organizers are expanding the event footprint this year and expect approximately 180,000 participants from around the world. From cutting-edge artificial intelligence technologies to cleantech solutions aimed at addressing environmental challenges, VivaTech 2026...

【Opening in June 2026】Japan’s First Beach Resort-Style Courtyard Opens in Nago, Okinawa — Designed for Both Leisure and Business Stays (Courtyard by Marriott Okinawa Resort)

Business Stays at Japan’s First Beach Resort-Style Courtyard Opening in Nago, Okinawa Courtyard by Marriott Okinawa Resort, Japan’s first beach resort-style Courtyard hotel, is scheduled to open on June 15, 2026 along the scenic Kise Beach in Nago City, Okinawa Prefecture. Located approximately 60 minutes by car from Naha Airport, the property is surrounded by...