International Matcha Congress 2026, described by the organizer as the world’s first and one of the largest international conferences dedicated to the matcha industry, will be held on November 12, 2026, at TOFROM YAESU Tower in front of Tokyo Station. The conference will bring together leading figures from the global matcha industry to discuss the...
GREEN×EXPO 2027 (International Horticultural Expo 2027, Yokohama, Japan) will be held from March 19 to September 26, 2027, at the former Kamiseya Communication Facility in Yokohama, Kanagawa Prefecture. The expo will focus on flowers, greenery, agriculture, food, and coexistence with nature, featuring exhibits and experiential programs from Japan and around the world. This article provides...
Yuzu Appointed as Official Ambassadors; Mana Ashida Appears at the One-Year-to-Go Press Conference With just one year remaining until the opening of the International Horticultural Expo 2027 (GREEN×EXPO 2027), scheduled to begin in March 2027 at the former Kamiseya Communication Site in Yokohama, a series of new announcements have been unveiled. In this article, MICE...
Vast open plains stretching toward the distant Hidaka Mountains. Hot air balloons floating in the sky, a rich culinary scene, and beautifully maintained gardens. These may be the images that come to mind when thinking of the Tokachi region in Hokkaido, a destination well known for tourism. However, when Obihiro—the central city of Tokachi—is viewed...
A new urban landmark emerges in front of Tokyo Station, integrating facilities and programs designed to enhance well-being. The Tokyo Station Yaesu 1-chome East District Type 1 Urban Redevelopment Project, promoted by Tokyo Tatemono Co., Ltd., is a large-scale redevelopment initiative designated as a National Strategic Special Zone. The district name has been officially decided...
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Japan’s events and MICE sector is accelerating efforts to benchmark venue sustainability against international standards. In December 2025, major facilities in Tokyo and Sapporo announced they had attained Gold-level certification under the globally recognized LEED rating system. This milestone—achieved by a newly built arena and an existing convention center with distinct characteristics—highlights significant progress on...
Tourism EXPO Japan 2025 Aichi, Chubu & Hokuriku will be held for the first time in Aichi at Aichi Sky Expo from September 25–28, 2025. As Japan’s largest and one of the world’s leading comprehensive tourism events, this year’s edition adopts the theme “Rediscovering the Wisdom of Travel.” Positioned to drive tourism across the wider...
This on-site report covers the opening day of SPORTEC 2025—Japan’s largest comprehensive exhibition for the sports and wellness industry—and highlights standout exhibitors across the show floor. What Is SPORTEC? Japan’s Largest Comprehensive Sports and Wellness Exhibition SPORTEC is Japan’s largest comprehensive exhibition for the sports and wellness industry, bringing together companies and organizations from around...