As Japan’s tourism industry experiences a strong recovery driven by inbound demand, increasing attention is being paid to the roles of DMOs and DMCs as key actors supporting sustainable growth and regional economic development. While the terms DMO and DMC are often mentioned in discussions about tourism and MICE, clearly explaining what they are, how...
For businesses that operate destinations, accommodation facilities, resorts, or experiential activities, effectively communicating their unique value and attracting customers is essential to sustaining their operations. However, photographs and written content on websites or social media alone often fall short in conveying the atmosphere of a place, the quality of services, or the cultural characteristics that...
Trade shows and exhibitions are held around the world, some of which are significantly larger in scale than those typically organized in Japan. Among them are events that play an important role in indicating future directions for their respective industries. This article introduces a selection of internationally recognized trade shows and exhibitions. If the schedule...