[Report] The appeal of MICE in Mie Prefecture lies in “mobility, cuisine, and experiences” – Strengths of Mie MICE revealed through a trial tour organized to develop new model tours

In December, I joined a trial tour conducted as part of Mie Prefecture’s “Model Course Development Project for Corporate MI Programs.” Within the prefectural government, the International Tourism Promotion Division has staff dedicated to MICE and high value-added tourism, and the prefecture is making a concerted effort to attract MICE events. This article introduces the...

【January 2026】Notable Trade Shows and Events in Japan

For some, this season brings thoughts of hot springs. As for me, I enjoy creating a hot-spring atmosphere at home with bath additives. As the year draws to a close, we have compiled a list of notable trade shows and events scheduled to take place in January 2026. Three major events related to mobility will...

“AnimeJapan 2026,” one of the world’s largest anime events, confirmed for March 28–31, 2026 at Tokyo Big Sight

The AnimeJapan Organization has announced that AnimeJapan 2026, one of the world’s largest anime events, will be held over four days from March 28 to 31, 2026, at Tokyo Big Sight. Now in its 13th edition, the event will expand into the South Exhibition Halls and the Rooftop Exhibition Area, marking the largest footprint in...

The World’s Premier Esports Tournament ALGS to Be Held in Sapporo in 2026, Alongside a Career Information Session for Game Industry Jobs Aimed at Gaming Fans

In January 2026, the ALGS Year 5 Championship, the world championship of the globally popular game Apex Legends, will be held in Sapporo, Hokkaido. On the following day, a career information session focused on employment opportunities in the game industry and aimed at gaming fans is also scheduled to take place. The World’s Highest-Level Competition:...

World’s Largest Mobile & Connectivity Event: What Is MWC Barcelona 2026?

The IQ Era, 20 Years in Barcelona, and a Forward Look at the Mobile Industry MWC Barcelona 2026 will take place from 2–5 March 2026 at Fira Gran Via in Barcelona, Spain. This year’s overarching theme is The IQ Era, reflecting how connectivity is evolving beyond “links” into an intelligent foundation that supports industries and...

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Hilton Tokyo Completes Renovation of All Banquet Halls becoming Next Generation MICE Facility with Largest LED Wall in Japan

Hilton Tokyo, located in Shinjuku, has completed a large-scale renovation of its entire banquet floors on the 3rd and 4th levels. This renovation was conducted with a multimillion-dollar investment to meet the growing demand for MICE (Meetings, Incentives, Conferences, and Exhibitions) from both domestic and international markets. With themes of flexibility, audiovisual integration, and experience-driven...

Japan’s MICE Venues See a Wave of Environmental Certifications: TOYOTA ARENA TOKYO and Sapporo Convention Center Earn LEED Gold

Japan’s events and MICE sector is accelerating efforts to benchmark venue sustainability against international standards. In December 2025, major facilities in Tokyo and Sapporo announced they had attained Gold-level certification under the globally recognized LEED rating system. This milestone—achieved by a newly built arena and an existing convention center with distinct characteristics—highlights significant progress on...

Sanrio, known for Hello Kitty and Cinnamoroll, unveils a basic plan to turn Oita’s Harmonyland into an “entertainment resort,” reimagined as a “Sky Park”

Sanrio Co., Ltd. and Sanrio Entertainment Co., Ltd. have announced a basic development concept to transform Harmonyland, a theme park in Oita Prefecture, into a resort. Under the “Sky Park” concept, the project will embark on large-scale upgrades, including an all-weather grand roof and the potential construction of a new hotel. In collaboration with Oita...

Overseas Exhibition Field Report: Tokoname, Aichi Takes on ITF Taipei International Travel Fair 2025 — A Maneki-Neko & Pottery City Next to Centrair Finds Real Traction in Taiwan

Tokoname City in Aichi Prefecture, located just beside Chubu Centrair International Airport, has long faced the challenge of being bypassed by overseas visitors. To address this, and to communicate the appeal of its signature “maneki-neko” culture and ceramic craftsmanship directly, Tokoname made its first appearance at Taiwan’s largest travel fair, the Taipei International Travel Fair...

[Report] Inter BEE 2025 — Walking the Final Day at Makuhari Messe: A Look at the Eye-Catching, Hands-On Exhibits

Held at Makuhari Messe from November 19 to 21, 2025, Inter BEE 2025 is one of Japan’s largest events where media and entertainment professionals gather. This year, which the organizer JEITA positioned as “the start of a new phase of evolution,” we visited on the final day, November 21. From doors opening to just before...

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[Coverage] Japan MICE EXPO 2025 — Nov 27–28 at INTEX Osaka — Two Days to Explore the “Now” and “Next” of MICE — Exhibitor Booth Highlights

On Thursday, November 27, 2025, Japan MICE EXPO 2025 opened at INTEX Osaka. Under the theme of connecting business events with new stages for regions, tourism, and exchange, the show returns to Osaka, where MICE activities continue to accelerate in the run-up to the Expo. The MICE TIMES ONLINE editorial team also exhibited. Nationwide MICE...

Toei Uzumasa Eigamura rebrands as “Uzumasa Kyoto Village”; Phase 1 opens March 28, 2026 — a full renewal into an immersive park for adults

Toei Uzumasa Eigamura Co., Ltd. has announced a full renewal of the entire “Toei Uzumasa Eigamura” facility as it marks its 50th anniversary this year. Phase 1 is set to open on Saturday, March 28, 2026, and the facility will be renamed “Uzumasa Kyoto Village (UZUMASA KYOTO VILLAGE)” in conjunction with this launch. Under the...

Mandarin Oriental Downtown Dubai Opens A New Landmark Rises Within the 303-Metre Wasl Tower

Mandarin Oriental Hotel Group, which operates some of the world’s most luxurious hotels and resorts, opened the Mandarin Oriental Downtown Dubai on November 7, 2025. This marks the group’s second property in Dubai. The hotel is located within the 303-metre-tall Wasl Tower on Sheikh Zayed Road, a new architectural landmark that rises in the heart...

BitSummit PUNCH 2026: Japan’s Largest Indie Game Festival to Be Held in Kyoto, May 22–24, 2026 — Over 58,000 Visitors in 2025

The “BitSummit PUNCH,” one of Japan’s largest indie game events, has been announced to take place over three days from Friday, May 22 to Sunday, May 24, 2026, at Miyako Messe in Kyoto. The theme for 2026 is “High Impact.” With a mission to share Japan’s most exciting indie games with the world, BitSummit has...

[On-site Report from Korea] KOREA MICE EXPO 2025 Held at COEX, Seoul, November 3–5 — The Power of Korea’s United MICE Industry and a Look at the Event as a Whole

KOREA MICE EXPO 2025 (KME2025) concluded successfully after three vibrant days from Monday, November 3 to Wednesday, November 5, 2025, at COEX in Seoul. Organized by the Korea MICE Association and supported by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, KME2025 stands as Korea’s leading international certified exhibition in the...

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Exploring the Appeal of Aichi Sky Expo: Just a Five-Minute Walk from the Airport and 30 Minutes by Train from NagoyaInterviews with Meitetsu and Chubu Centrair International Airport Reveal Why Tokoname, Aichi—Home to Aichi Sky Expo—is an Ideal MICE Destination

Aichi Sky Expo (Aichi International Exhibition Center) is a leading MICE venue located in Tokoname City, Aichi Prefecture.In this feature, we take a closer look at the venue’s outstanding accessibility through interviews with Chubu Centrair International Airport Co., Ltd. and Nagoya Railroad Co., Ltd. (Meitetsu). We also highlight Tokoname’s unique appeal as a destination that...

Aichi Sky Expo in Tokoname, Aichi: A Premier Venue Directly Connected to the International Airport with One of Japan’s Largest Exhibition Spaces – Introduced from a MICE Expert’s Perspective

With the cooperation of Aichi Sky Expo, this article explores the venue’s unique features from the perspective of a professional MICE media outlet. It is intended for event organizers who are considering venues in Japan and wish to better understand what makes Aichi Sky Expo a standout destination. What Is Aichi Sky Expo – the...

Japan Hobby Show to celebrate its 50th anniversary at Tokyo Big Sight, May 8–10, 2026 — In collaboration with The Asahi Shimbun Company, attendance is expected to reach 120,000 at one of Japan’s largest handmade festivals

The Japan Hobby Association has announced that “The 50th Japan Hobby Show 2026,” one of the largest festivals for the hobby and handmade market, will be held over three days from May 8, 2026, at Tokyo Big Sight. Since its first edition in 1976, the event has been supported as a place for makers to...

Tokyo Comic Con 2025: December 5–7 at Makuhari Messe — Johnny Depp, Norman Reedus, Sean P. Flanery, Elijah Wood, Sean Astin, Antony Starr, Karl Urban, and more; “Back to the Future” 40th-anniversary cast, including Christopher Lloyd and three others, also...

With excitement from Osaka Comic Con during Golden Week still fresh, Tokyo Comic Con 2025 has been announced for three days from Friday, December 5 to Sunday, December 7, 2025 at Makuhari Messe in Chiba. The 2024 edition drew a total of 74,290 visitors, and this major pop-culture event—closely watched by MICE professionals worldwide—returns this...