MICE Basics
How Strategic Excursion Planning Enhances Attendee Satisfaction and Strengthens Local Engagement in MICE Events
In the MICE industry—covering Meetings, Incentives, Conferences, and Exhibitions—excursions are attracting growing attention as an important element for enhancing attendee satisfaction and strengthening connections with host destinations. When carefully designed, excursions can deliver value beyond sightseeing alone and make a meaningful contribution to the overall success of an event. This article provides MICE professionals with...