Germany

Discover the World’s Most Iconic and Large-Scale Trade Shows

Trade shows and exhibitions are held around the world, some of which are significantly larger in scale than those typically organized in Japan. Among them are events that play an important role in indicating future directions for their respective industries. This article introduces a selection of internationally recognized trade shows and exhibitions. If the schedule...

Exhibitions & Events

One of the World’s Largest Game Exhibitions, “gamescom,” Opens August 20–24, 2025 in Cologne, Germany / The Event’s History and What’s Next — Plus Information on Japanese Exhibitors

Held annually in Cologne, Germany, gamescom goes beyond a conventional game exhibition. It has established itself as one of the world’s largest computer and video game events and as Europe’s largest business platform. Operating a unique hybrid model that serves both B2B (business-to-business) for industry professionals and B2C (business-to-consumer) for general game fans, it has...