October 30–November 9: Japan Mobility Show 2025 — Event Overview and Highlighted Exhibitors at Tokyo Big Sight, Japan’s Largest Mobility Festival
Carrying forward the excitement and passion of the Tokyo Motor Show cherished for roughly 70 years, the Japan Mobility Show—nicknamed “MobiShow” since its 2023 relaunch—returns this year. Organized by the Japan Automobile Manufacturers Association (JAMA), the event will run for 11 days from Thursday, October 30 to Sunday, November 9, 2025, at Tokyo Big Sight. Under the concept “Let’s go explore an exciting future!” and driven by the aspiration to build “a rich, dream-filled mobility society,” the show continues evolving into a co-creation platform that goes beyond transportation. It’s a large-scale event where every visitor—from car and motorcycle enthusiasts to children, families, and business professionals—can have moving experiences.
Experience future mobility through three themes
The outline of JMS2025 is structured around three main themes—FUTURE (the future image of mobility), CULTURE (mobility itself), and CREATION (the business of mobility)—designed to spark excitement for Japan’s yet-unseen future.
Tokyo Future Tour 2035 (FUTURE): Encounter the future image
As a program that excites visitors about the future of mobility, a second edition of the popular Tokyo Future Tour—Tokyo Future Tour 2035—will be held. This exhibition lets you experience near-future technologies about ten years ahead and the lifestyle changes they will bring. As of September 10, more than 150 companies and organizations from a variety of industries will participate, presenting a vision of Tokyo in 2035. Visitors can experience air-mobility scenes through test rides, everyday life shaped by advances in AI and digital technology, and freely designable, shape-shifting mobility inspired by user ideas.
Enjoy mobility culture (CULTURE)
The Mobility Culture Program will also be presented to celebrate mobility itself. Focusing on how cars and motorcycles intersect with people’s lives and values, the program includes the Mobility Culture Exhibition in East Hall 7, where legendary vehicles symbolizing culture and the spirit of the times from past to present return to deliver heart-pounding experiences.
In the outdoor area, there will be demo runs that showcase the performance of various next-generation fuels, as well as powerful demonstrations and ride-along experiences with racing cars, historic cars, and SUVs. In addition, there will be displays of supercars, custom cars, and camper vans; a popular Tomica booth; and a “kei-truck market” featuring specialty products from around Japan—programs designed for visitors of all ages.
Accelerate business co-creation (CREATION)
As a place to get excited about the business of mobility, Startup Future Factory will be set up. Aiming to expand the mobility industry, it strongly supports business co-creation between startups and established companies. The program features Exhibition Street, with over 120 exhibitors, and Pitch Contest & Awards organized by business stage, creating opportunities for wider business collaboration. In addition, the talk stage “Future Mobility Conference” adopts the motto “The future is something we create together,” with special sessions by JAMA’s chair and vice chairs and a variety of talks on themes that are engaging both for business co-creation and for general visitors.
Japan Mobility Show 2025 — Featured Exhibitors (to be updated)
Honda: “Dream mobility” connecting land, sea, air, and outer space, plus four world-premiere models
Honda will present a cross-domain showcase spanning four-wheelers, two-wheelers, power products, aviation, and space, illustrating the current state of its technologies and their implementation roadmap. The core of the exhibit is four world-premiere models: a new Honda 0 Series prototype (SUV), a compact four-wheel EV prototype, an electric motorcycle concept, and the Honda e-MTB prototype. For production and market models, Honda will display the new PRELUDE with an evolved e:HEV system, the light EV N-ONE e:, the CR-V e:FCEV, and the CB1000F/SE, emphasizing the balance between electrification and the joy of control.
On the sea front, Honda will show the large outboard motor BF350 with a boat model; in the air, an interior mock-up of the HondaJet Elite II; and in space, an experimental “Sustainable Rocket” oriented toward renewable fuels—concretizing both reduced environmental impact across the lifecycle and ventures into new domains. All exhibits will be announced on the October 29 press day.
Mitsubishi Motors: “FOREVER ADVENTURE” that rekindles a spirit of exploration, backed by electrification and four-wheel control capability
Under the brand message “FOREVER ADVENTURE,” Mitsubishi Motors will present an integrated appeal combining its unique electrification technology, four-wheel control, durability and reliability, and comfort. The lineup—tailored to different adventure styles—demonstrates value through experiences: the all-round minivan Delica D:5 with comfortable accommodation and strong off-road performance; Delica Mini, which condenses toughness and an endearing design into a manageable size; the Triton pickup that achieves both high robustness and SUV-class comfort and handling stability; and the Outlander PHEV electric crossover SUV that balances environmental performance and driving performance at a high level while also serving as a storage battery. Even as driver assistance advances, the brand centers on the joy of driving oneself, defining a mobility life that delivers peace of mind on rough roads and in all weather.
In addition, a special website will be launched to share the latest information on concepts incorporating future technologies, genuine accessories, and car-life proposals, with ongoing updates to watch for.
BYD Japan Group: “One BYD” spans passenger and commercial—latest EV lineup including world premieres
Under “One BYD,” which unifies the passenger and commercial divisions, the group will present a cross-sectional view of electrification today and its initiatives in the Japanese market. For passenger cars, under the theme “BYD will be the new normal,” eight vehicles will be exhibited, including one world premiere and three Japan premieres.
DOLPHIN standardizes safety equipment as a smallest-class hatchback EV; SEAL balances rigidity and efficiency with its CTB (cell-to-body) battery-integrated structure; SEALION 7 combines advanced safety and comfort at a high level. On the commercial side, under the banner “The world of electrification technology delivered by BYD Commercial Vehicles,” five vehicles will be showcased.
In addition to two world premieres and one Japan premiere, the J7 mid-size EV bus and K8 large EV bus demonstrate the interior space and range benefits of the thin, high-capacity Blade Battery. A special website will provide updates sequentially, conveying the brand vision and latest technologies.
JTEKT: “Joyful Mobility” turns driving and living into excitement — centered on integrated steering–drive and Pairdriver
Under the theme “Joyful Mobility, Fun Living,” JTEKT will systematically present solutions that simultaneously enhance the value of mobility and daily life. In the Show Area, visual presentations depict a future mobility society, while the Know Area focuses on technologies and people to deepen understanding. Visitors can encounter technologies that redefine “driving,” including an integrated steering–drive unit enabling low floors and spacious interiors, the Pairdriver automated steering software that balances natural intervention, a fully retractable steering column, and steer-by-wire as adopted on the LEXUS RZ.
For commercial vehicles, JTEKT will showcase reduced driver workload and improved safety through a column-coaxial steering actuator standard on the Hino Profia and Selega. In the energy storage field, the company will introduce the high-heat-resistant lithium-ion capacitor Libuddy and a flight controller for drones, extending the scope to carbon-neutral solutions combining solar power and hydrogen.
Mercedes-Benz: “Feel the Mercedes” with all five senses — AMG’s first EV concept and a new generation of electric models
Under the theme “Feel the Mercedes,” the brand will deepen the visitor experience through visuals, sound, and spatial production that resonate with the senses. Highlights include the Asia premiere of the CONCEPT AMG GT XX, built on the AMG-dedicated EV platform AMG.EA, powerfully presenting a vision of performance for the electric era. In production models, the all-new electric CLA, the first to fully adopt the proprietary MB.OS, and the all-new electric GLC, which inherits traditional design cues while presenting an EV-specific face, will make their Japan debut.
Mercedes-Benz will also unveil the Mercedes-Benz Vision V, a van concept that fuses luxury with immersive experience, offering a taste of the next mobility experience alongside VAN.EA, the electric van architecture launching in 2026.
Hino Motors: Tackling “mobility challenges” with commercial EVs and next-generation buses — five first-time exhibits, including the “Poncho DOT” concept
Anchored in the corporate mission “To support the movement of people and goods and contribute to a prosperous, comfortable future,” Hino will present cross-cutting vehicles and solutions aimed at addressing social issues. The exhibit will feature six vehicles in total (five on display for the first time).
Centered on the “Poncho DOT” concept—based on a small BEV truck and incorporating advanced autonomous-driving technologies—the lineup also includes the fuel-cell heavy-duty truck Profia Z FCV (L4 Concept) equipped with devices equivalent to Level 4 automated driving for trunk-route transport; the large sightseeing bus Selega, whose design has been refreshed for the first time in about 20 years and is slated for launch around spring 2026; the small BEV truck Dutro Z EV, scheduled for launch around summer 2026; and the medium-duty truck Ranger, planned for launch within 2026. A Ranger from the 2019 Dakar Rally will also be displayed, and all exhibited vehicles will offer opportunities to board. On-site, Hino will also spotlight solutions such as preventing accidents inside buses as proposals to address driver shortages in regional transportation and to enhance operational safety, presenting a clear near-future vision of commercial mobility that links electrification, autonomous driving, and safety technologies.
Isuzu Motors & UD Trucks: “Drawing everyone’s future through ‘transport’” — expanding options in commercial mobility
Under the theme “Drawing everyone’s future through ‘transport’,” the companies will present a cross-sectional view of technologies aimed at realizing the future of commercial mobility. Highlights include the new concept VCCC (Vertical Core Cycle Concept), which targets application expansion and parts circulation around a vertical frame core, and a multi-fuel engine compatible with multiple fuels such as diesel, natural gas, hydrogen, and synthetic fuels. A refuse-collection vehicle based on the small BEV ELF EV adopts an electric PTO, demonstrating both quietness and reduced emissions. The large Giga, whose exterior has been refreshed for the first time in about a decade, adds safety features such as pre-crash braking when turning right/left, turn-in prevention, and wheel detachment early-warning detection, while also promoting loading efficiency for the 25-ton low-floor tri-axle specification.
On the UD side, in addition to the heavy-duty tractor Quon GW 6×4 (GH13, 390 kW / 2,601 Nm, ESCOT-Ⅶ, active steering), the company will hold the world premiere of the Quester (2026 model) for emerging markets, emphasizing uptime and optimized TCO. The exhibit will also feature an autonomous bus based on the full-flat BEV Erga EV, as well as the pickup ISUZU D-MAX (including EV), and, through exhibits linked with official programs (rescue work vehicles, dump trucks, Antarctic observation snow vehicles, etc.), communicate the social role of “working mobility.”
Carstay: Proposing the future of mobile bases with the EV camper “moonn.” and a “movable asset” kit
Carstay, which operates a vanlife platform, presents a concept for leveraging camper vans as “movable assets” (mobile bases) in a society where EVs and autonomous driving are widespread. The exhibit pairs the actual vehicle of “moonn.”, Japan’s first in-house-developed EV camper, with “SAny.KIT,” an assembly kit that can convert a HiAce into a simple car-camping setup in as little as two hours—showcasing use cases that span tourism, everyday life, and emergencies. On site, “Carstay2035,” a concept artwork depicting urban life in 2035, and hands-on simulations with real vehicles will be offered to convey dual value: a base for travel and remote work in normal times, and a mobile shelter during disasters.
