FAMtour

Singapore and Tochigi Connected Through Sake: Exploring the Potential of MICE in Regional Revitalization Through a Trade Mission

History, culture, nature, and people. How are the elements that feel familiar to us perceived from overseas? In November 2025, the “Discover Tochigi” tour was held in Utsunomiya City. The program was structured as a trade mission visiting sake breweries across Tochigi Prefecture. Participants noted that behind the craftsmanship refined over multiple generations, they sensed...

MICE Basics

What Is a FAM Tour? Its Value, Practical Benefits, and How to Implement It Effectively — with a Focus on MICE

For businesses that operate destinations, accommodation facilities, resorts, or experiential activities, effectively communicating their unique value and attracting customers is essential to sustaining their operations. However, photographs and written content on websites or social media alone often fall short in conveying the atmosphere of a place, the quality of services, or the cultural characteristics that...

Hotels & Venues

[Report] The appeal of MICE in Mie Prefecture lies in “mobility, cuisine, and experiences” – Strengths of Mie MICE revealed through a trial tour organized to develop new model tours

In December, I joined a trial tour conducted as part of Mie Prefecture’s “Model Course Development Project for Corporate MI Programs.” Within the prefectural government, the International Tourism Promotion Division has staff dedicated to MICE and high value-added tourism, and the prefecture is making a concerted effort to attract MICE events. This article introduces the...

Hotels & Venues

Exploring the Appeal of Aichi Sky Expo: Just a Five-Minute Walk from the Airport and 30 Minutes by Train from NagoyaInterviews with Meitetsu and Chubu Centrair International Airport Reveal Why Tokoname, Aichi—Home to Aichi Sky Expo—is an Ideal MICE Destination

Aichi Sky Expo (Aichi International Exhibition Center) is a leading MICE venue located in Tokoname City, Aichi Prefecture.In this feature, we take a closer look at the venue’s outstanding accessibility through interviews with Chubu Centrair International Airport Co., Ltd. and Nagoya Railroad Co., Ltd. (Meitetsu). We also highlight Tokoname’s unique appeal as a destination that...