Hotels & Venues
Singapore and Tochigi Connected Through Sake: Exploring the Potential of MICE in Regional Revitalization Through a Trade Mission
History, culture, nature, and people. How are the elements that feel familiar to us perceived from overseas? In November 2025, the “Discover Tochigi” tour was held in Utsunomiya City. The program was structured as a trade mission visiting sake breweries across Tochigi Prefecture. Participants noted that behind the craftsmanship refined over multiple generations, they sensed...