MTO staff

One Year Until the Opening of the International Horticultural Expo 2027: Latest Updates and Key Topics from GREEN×EXPO 2027, Including the One-Year-to-Go Press Conference, Official Uniforms, and Sponsorship Project Announcements

Yuzu Appointed as Official Ambassadors; Mana Ashida Appears at the One-Year-to-Go Press Conference With just one year remaining until the opening of the International Horticultural Expo 2027 (GREEN×EXPO 2027), scheduled to begin in March 2027 at the former Kamiseya Communication Site in Yokohama, a series of new announcements have been unveiled. In this article, MICE...

Sphere Abu Dhabi to Open on Yas Island in 2029 — First Sphere Development Project Outside the United States Expected to Support MICE Events with Capacity of Up to 20,000

The Department of Culture and Tourism – Abu Dhabi has announced Sphere Abu Dhabi, the first Sphere development project to be built outside the United States. Approximately USD 1.7 billion will be invested during the construction phase of the project ahead of its planned opening in 2029. Equipped with cutting-edge immersive technology, the venue is...

OIMACHI TRACKS, a New Landmark Directly Connected to Oimachi Station, Opens on March 28 — Featuring Station Conference Oimachi Tracks for MICE Events

OIMACHI TRACKS, a large-scale mixed-use development directly connected to JR Oimachi Station, will open on March 28, 2026. Positioned as a core facility driving collaborative urban development within the greater Shinagawa area, the project brings together commercial facilities, a hotel, residences, and business functions within a single complex. This article introduces the overview of OIMACHI...

South Gate Hotel Okinawa Opens in Naha on May 23 — A New Hub Offering Facilities and Accessibility for Growing MICE Demand

Plan・Do・See Co., Ltd. will open South Gate Hotel Okinawa, an urban resort hotel directly connected to the Tomari Port Passenger Terminal Building in Naha City, Okinawa Prefecture, on May 23, 2026. Located approximately 11 minutes by car from Naha Airport, the hotel offers excellent accessibility along with banquet facilities accommodating up to 570 guests and...

Shareholder Meetings Are Also MICE: A 2025 Guide to Fundamentals and Evolving Formats

What comes to mind when you hear the term “shareholder meeting”? For many, it is an annual corporate event often highlighted in the news each June—where top executives present business results and respond to questions from shareholders. While this perception is not inaccurate, it represents only one aspect of a much broader picture. Held regularly...

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CUEW Showcase & Conference to Be Held in Shibuya, April 9–12, 2026, Supporting Global Expansion of Artists

CUEW Showcase & Conference, an international event where music, culture, and business intersect, will take place over four days from April 9 to 12, 2026, in Shibuya, Tokyo. The event aims to create new connections between Japan, Asia, and the global market, providing a platform to support artists’ international expansion and to generate new business...

Tradimo Kyoto Gojo, Hilton Grand Vacations Club to Open on March 18, 2026A timeshare resort in Kyoto offering all-suite accommodations of 50 square meters or more, designed for extended stays

A new style of stay will be introduced in Kyoto, a historic city that continues to attract travelers from around the world. Hilton Grand Vacations will open Tradimo Kyoto Gojo, Hilton Grand Vacations Club—its first timeshare resort in Kyoto—on March 18, 2026. Following properties in Odawara and Sesoko Island, this will be the company’s third...

IZAN Inc. Launches “MICE ZINE,” the Industry’s First Career-Focused ZINE for the MICE SectorAimed at students, the publication seeks to create opportunities to spark interest in the MICE industry

“My First MICE”: Introducing the MICE industry to students for the first time Delivering directly to students before they become familiar with MICE “MICE TIMES ONLINE,” a media platform that provides information on the MICE industry (operated by IZAN Inc.), has published a free paper titled “MICE ZINE” as a new initiative to connect young...

What Types of Companies and Organizations Make Up the MICE Industry? A Guide to 24 Business Categories

“The MICE industry sounds interesting, but what kinds of companies are actually involved?” For those with this question, this article provides an overview of the types of companies and organizations that operate within the MICE sector. MICE is an acronym for Meeting (corporate and organizational meetings), Incentive Travel (reward and training travel), Convention (international conferences),...

What Is an Integrated Resort (IR)? Current Developments in Asia and the Osaka IR’s High-Standard Regulatory Framework and MICE Strategy

An integrated resort (IR) is a large-scale, mixed-use development that combines a range of facilities — including hotels, convention and exhibition venues (MICE), entertainment facilities, and retail — under a unified operational model, with casino revenue forming part of its overall business foundation. IR are not limited to entertainment; they function as economic and cultural...

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MICE and the Attention Economy: The Value of Live Events in Competing for Attention

In today’s environment, where information is expanding at an unprecedented rate, human attention has become one of the scarcest resources — a concept often referred to as the attention economy. As competition for attention intensifies in digital spaces, often within seconds, the MICE industry is being reconsidered as a platform with distinct value. One reason...

【IVS 2026】July 1–3 at Miyakomesse in Kyoto; Theme “Japan is Back,” Invitation-Only Area at Hotel Okura Kyoto

Japan’s largest startup conference, IVS 2026, will take place in Kyoto over three days from July 1 to July 3, 2026. This year’s theme is “Japan is Back.” In addition to the main venue, Kyoto International Exhibition Hall Miyakomesse, the event will introduce a new area called IVS CORE. This invitation-only space for decision-makers will...

SIMTOS 2026, One of Korea’s Largest Manufacturing Technology Trade Shows, to Be Held April 13–17 at KINTEX: Key Highlights and Updated Access Information

SIMTOS, one of Asia’s largest manufacturing technology trade shows, will return in April 2026 at the KINTEX exhibition center in Goyang, South Korea. The event will bring together more than 1,300 companies from 35 countries, showcasing the latest machine tools and advanced manufacturing technologies incorporating AI. As a major international gathering for the manufacturing industry,...

Creators Caravan Utsunomiya, One of the Largest Entertainment Networking Festivals in Northern Kanto, to Be Held July 31–August 1, 2026 / Banpō Tsūshō Named Title Sponsor

Creators Caravan Utsunomiya, one of the largest entertainment networking events in the Northern Kanto region, will be held over two days on July 31 and August 1, 2026, in Utsunomiya City, Tochigi Prefecture. The event is organized by Trident Works Co., Ltd., with Banpō Tsūshō Co., Ltd. serving as the title sponsor. The initiative aims...

Salone del Mobile.Milano 2026: One of the World’s Largest Furniture and Interior Design Fairs — Its History and Outlook for 2026 (April 21–26)

Salone del Mobile.Milano, held in Milan, Italy, is one of the world’s largest international trade fairs dedicated to furniture and interior design. The event not only showcases the latest trends in the industry but has also developed into a large-scale, multifaceted MICE event that extends across the entire city. As such, it attracts significant attention...

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Advance Ticket Sales for GREEN×EXPO 2027 to Begin on March 19

The Japan Association for the 2027 International Horticultural Expo (official name: Public Interest Incorporated Association for the 2027 International Horticultural Expo) has announced that advance sales of admission tickets for GREEN×EXPO 2027 will begin on March 19, 2026, one year prior to the opening of the Expo. Advance Sales Begin March 19: Early-Bird One-Day Ticket...

Redevelopment Project “KAMIHACHI X” Announced to Strengthen MICE and Accommodation Functions in Central Hiroshima — First “Andaz” by Hyatt in the Chugoku Region

The name of the high-rise tower and the hotel brand to be introduced on its upper floors have been announced for the Motomachi Aioi-dori District Type I Urban Redevelopment Project currently underway in central Hiroshima City. The high-rise tower will be named “KAMIHACHI X.” The hotel brand selected for the upper floors is Hyatt Hotels...

Tokyo Game Show 2026 Announced Celebrating 30th Anniversary with Record 5 Day Event

The Computer Entertainment Supplier’s Association (CESA), in co-organization with Nikkei Business Publications and Sony Music Solutions, has officially announced the event outline for Tokyo Game Show 2026 (TGS2026). Celebrating its momentous 30th anniversary, the event will be held for a record-breaking five days. We provide the details on this world-class gaming festival, which will be...

Hoshino Resorts’ Series of New Openings Toward 2026:Adaptive Reuse of Historic Buildings and New Travel Bases Rooted in Local Culture, with Potential for MICE Use

Hoshino Resorts is planning the phased opening of eight new properties nationwide by 2026. These developments include consecutive openings in the Yokohama area and Japan’s first luxury hotel created through the adaptive reuse of a former prison designated as an Important Cultural Property. Each facility reflects the unique history and culture of its location and...