TOKYO GAME SHOW 2025: September 25–28 at Makuhari Messe — Exhibitor highlights updated as announced

Under the theme “Unlimited, Neverending Playground,” TOKYO GAME SHOW 2025 will take place from Thursday–Sunday, September 25–28, 2025, at Makuhari Messe. From hands-on demos of new titles to e-sports and AR/VR showcases, Japan’s leading game show brings together a wide range of gaming experiences. This article provides an overview of the event and will be updated as exhibitor information is released.

TOKYO GAME SHOW 2025 — Event Overview

TOKYO GAME SHOW 2025 will be held with Business Days on Thursday–Friday, September 25–26, and Public Days on Saturday–Sunday, September 27–28. Business Day hours are 10:00–17:00; Public Day hours are 9:30–17:00 (until 16:30 on Sunday). Public Day opening time may be brought forward by 30 minutes depending on circumstances. The venue spans Makuhari Messe Hall 1–11, the International Conference Hall, and the Event Hall. The organizer is the Computer Entertainment Supplier’s Association (CESA), co-organized by Nikkei Business Publications, Inc. and Sony Music Solutions Inc., with support from the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs. An Online Exhibition will also be available, and a Steam Special Venue is scheduled to run from Thu, Sep 18, 19:00 to Mon, Sep 29, 19:00 (JST).

Name: TOKYO GAME SHOW 2025
Venue: Makuhari Messe Hall 1–11 + International Conference Hall + Event Hall
Schedule:
Business Day – Sep. 25 (Thu) 10:00–17:00; Sep. 26 (Fri) 10:00–17:00
Public Day – Sep. 27 (Sat) 9:30–17:00; Sep. 28 (Sun) 9:30–16:30
Organizer: Computer Entertainment Supplier’s Association (CESA)
Co-Organizer: Nikkei Business Publications, Inc.; Sony Music Solutions Inc.
Supporter: Ministry of Economy, Trade and Industry; Agency for Cultural Affairs

Official website https://tgs.cesa.or.jp/en

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This Year’s Highlights

TOKYO GAME SHOW 2025 is set to spotlight an even broader range of content than in previous years. The show floor will feature diverse exhibition zones: beyond hands-on demos in the General Exhibition Area, visitors can explore the Smartphone Game Area, Gaming Hardware Area, e-Sports Area, and AR/VR Area. Exhibits will also include the AI Technology Pavilion focused on cutting-edge tech, as well as the All Accessibility Area designed with diverse users in mind.

Indie Games in the Spotlight

Indie showcases are another major draw. In addition to the Indie Game Area for developers, “SELECTED INDIE 80” will highlight 80 carefully chosen titles. The annual game-idea pitch event, “SENSE OF WONDER NIGHT 2025,” will be held, with eight presenter groups already announced. Pocky has been appointed as the official Indie Games Ambassador.

For families, the “Family Game Park” in the Event Hall offers free admission, providing opportunities to both “learn” and “play” through family-friendly game titles and related products. Support for creators and influencers is also substantial: a “Creator Lounge” will be set up at the Event Hall entrance, offering studio and streaming spaces to facilitate on-site content creation and distribution. The first wave of “TGS BOOSTERZ,” the event’s official influencers, has been announced, and general influencer entry is now open. Actor Kanata Hongo has been named the official supporter, adding star power to the overall event.

The popular “Cosplay Area” will be open in the East and West sections of Hall 9, which is expected to be lively with cosplayers. Business programs such as the “TGS Forum” and the “TGS Business Matching System” will also run, fostering active industry networking.

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Exhibitor Highlights — Notable Titles & Showcases

Samsung SSD: Collaborations with 8 companies and 17 titles to deliver top-tier play

Samsung (Japan) will host a dedicated Samsung SSD booth under the concept “Make Your GG,” collaborating with eight game makers across 17 titles. Attendees can try new releases in high-performance SSD environments, including PRAGMATA (CAPCOM), Nioh 3 (KOEI TECMO), Sonic Racing Crossworld (SEGA), and FINAL FANTASY TACTICS — Ivalice Chronicles (SQUARE ENIX). The booth will also feature collaboration banners inside and outside the venue, plus a life-size Character Wall for photo ops with popular characters. Through its SSD lineup, Samsung aims to support both players and developers with fast, responsive gameplay.

Nitori: Fourth consecutive TGS appearance, unveiling collaboration furniture with three hit games

Nitori will exhibit at TOKYO GAME SHOW 2025 for the fourth consecutive year, held September 25–28 at Makuhari Messe. Under the concept “Bringing passion and comfort to every gamer,” the company will present four concept rooms that blend ergonomic comfort with the aesthetics of popular game worlds. Collaboration products with FINAL FANTASY VII REMAKE, Monster Hunter Wilds, and Street Fighter 6 will be unveiled, including limited-edition gaming chairs and desks. The booth will also feature a life-size Buster Sword, photo spots, and attendee giveaways such as tote bags. Pre-orders for the collaboration items will open on Nitori’s online store from September 17, alongside a limited-time special pricing campaign. Nitori aims to showcase an ideal gaming space that balances what fans love with everyday comfort.

adjoe: to Showcases Playtime Rewarded UA & Monetization at TGS 2025

adjoe will showcase Playtime—its opt-in, time- and milestone-rewarded user acquisition and monetization channel—at TOKYO GAME SHOW 2025. Playtime places game offers inside non-gaming apps to deliver incremental reach, higher-intent users, and stronger retention. In Japan, Legend of Mushroom beat its D7 ROAS target by 132% and surpassed USD 100 million in four months; a partnership with Green Action Ponta shows how Playtime deepens engagement beyond gaming. SDK-level integrations provide exclusive access to loyalty, utility, and lifestyle audiences. See adjoe September 25–28 in Hall 10, Booth W39. Founded in 2018 in Hamburg, adjoe works with 500+ studios and 1,000+ games, reaching 700 million mobile users annually.

Riot Games: Playable “2XKO” with a win-streak challenge station

Making its first appearance at TGS, Riot Games will offer hands-on demos of the new 2-on-2 tag fighting game 2XKO. Players will receive original pins and a Red Bull with a sticker. A win-streak challenge station will reward a Golden Poro Pin for five consecutive victories, and a Vi-themed punching machine will award limited goods based on your score.
In the VALORANT area, “Night Market in TGS 2025” will distribute weapon-skin cards and in-game item codes, alongside a giant balloon and photo spots that recreate map settings. Experiential activations and photo ops for League of Legends and Teamfight Tactics are also planned. Visitors can pick up a variety of novelties—including an original hand fan—and stage events are slated to run daily.

SEGA / ATLUS: A strong slate led by Sonic and the Persona series

SEGA / ATLUS will feature hands-on demos, stage programs, and merchandise. At their booth in Hall 4 (N-06), visitors can try a wide-ranging lineup including Sonic Racing Crossworld, Persona 3 Reload (Nintendo Switch 2 version), Virtua Fighter 5 R.E.V.O. World Stage, Football Manager 26, Pro Soccer Club o Tsukurou! 2025, and Persona 5: The Phantom X. In particular, Persona 3 Reload will be playable ahead of release, with original novelties distributed to attendees.

Sega: Virtua Fighter 5 R.E.V.O. World Stage — pre-release hands-on and guest stage

Sega will exhibit Virtua Fighter 5 R.E.V.O. World Stage, scheduled for release on October 30, 2025. At the SEGA/ATLUS booth, visitors can try the new World Stage mode and offline versus matches ahead of launch. Attendees will receive series-logo stickers and a special uchiwa hand fan.

On September 28, a 3-on-3 exhibition match will feature guest players Itabashi Zangief and Jun Utahiroba. Play-by-play will be provided by Sexy Saito, with commentary by producer Moriharu Aoki. The stage program will stream live on Sega’s official YouTube channel. As the latest entry supporting cross-play and rollback netcode, it is designed for sharing high-level matches worldwide.

LEVEL-5: Play the latest Layton and Inazuma titles on Switch 2

LEVEL-5 will offer hands-on demos at Hall 3 “03-N10” and at the Family Game Park “A-01” in the Event Hall. The general exhibition booth features Professor Layton and the New World of Steam and Inazuma Eleven: Victory Road. Fans eager to try Inazuma Eleven, scheduled to launch on November 14, can get an early look. At the Family Game Park, Fantasy Life i: The Girl Who Steals Time will also be playable. All demos are planned on Nintendo Switch 2.

Nihon Falcom: “Trails in the Sky the 1st” showcase inside the Konami booth, plus Falcom jdk BAND live

Nihon Falcom will host a dedicated corner inside the Konami Digital Entertainment booth, featuring a special area celebrating the release of The Legend of Heroes: Trails in the Sky the 1st (“Bracer Guild — TGS Branch”). Unreleased artwork and development materials will be on display. Visitors will receive a venue-exclusive “Bracer Notebook” (not for sale) and can stamp an original Bracer Guild seal at the booth. The Falcom jdk BAND will also perform special live shows.

Rainy Frog: Remakes and multiplatform indies, led by “Panzer Dragoon II Zwei: Remake”

Rainy Frog’s lineup includes Panzer Dragoon II Zwei: Remake, the one-on-one weapon fighter Die by the Blade, the stealth-action title Spy Drops: Prologue, the India-set detective adventure Detective Dotson, and Truck Driver: Gold Edition. A broad mix of genres and platforms will be on show.

SQUARE ENIX: Playable “DRAGON QUEST I & II” HD-2D Remake, plus FFT and FFVII

SQUARE ENIX plans a large slate of hands-on demos and stage programs featuring special guests. A key attraction is the DRAGON QUEST I & II HD-2D Remake, with roughly 15 minutes of playable time; participants will receive a canned coffee giveaway. A greeting with the Dragonlord from DRAGON QUEST I is also planned, with photo opportunities on site. At the Family Game Park, DRAGON QUEST III HD-2D Remake will be playable as a special, area-limited demo.
From the FINAL FANTASY series, hands-on demos for FINAL FANTASY TACTICS — Ivalice Chronicles and FINAL FANTASY VII REMAKE INTERGRADE are slated. For FINAL FANTASY XIV, look for a “Fat Chocobo” photo spot, character greetings, and social media campaigns.
Additional programming includes a special showcase for OCTOPATH TRAVELER 0, trial play for Elliot the Adventurer’s Millennium Tale (for Nintendo Switch 2), and an advance closed-beta demo of KILLER INN on Steam.

Special Showcase: “DRAGON QUEST VII Reimagined”

Announced unexpectedly during the September 12 Nintendo Direct, the title impressed many with its apparent level of polish. Six dolls that served as references for the character modeling will be on display. A special stage session is planned to unveil new details and spotlight its appeal, with developers and guest guests sharing insights alongside live, on-hardware gameplay.

Happinet: Spotlighting indies with “Happinet Indie Collection”

Happinet’s Happinet Indie Collection brings a broad lineup of domestic and international indie titles. In the main area (Hall 7), visitors can try Stray, FAITH: The Unholy Trinity, Poppy Playtime Triple Pack, STARBITES, and more. Especially for Poppy Playtime Triple Pack, activations include a social media campaign, a purikura-style photo booth, and voice-message “Oto-Cheki” prints—making it a participatory setup for a wide audience.
In the Indie Area (Hall 10), hands-on stations for Stray, FAITH, and Poppy Playtime Triple Pack are joined by additional indie titles curated under the same label.

CAPCOM: New “Resident Evil,” Onimusha, and Monster Hunter entries

CAPCOM will exhibit on site and stream official programs online. Eight new titles are slated for the show floor, including the anticipated Resident Evil: Requiem, Monster Hunter Stories 3 — Twin Dragons of Fate, and Onimusha: Way of the Sword. Playable demos are also planned for PRAGMATA and Monster Hunter Wilds.

Bandai Namco: Hands-on with “Little Nightmares III” and more fan-favorites

Bandai Namco Entertainment will center its exhibit on four home-console titles. Highlights include an advance demo of a stage set in a derelict amusement park from Little Nightmares III, and Digimon Story: Time Stranger, which offers two selectable modes. Playable stations for Once Upon a Katamari are also planned, with further updates expected on CODE VEIN II.

TGS2025 second-wave exhibitor update announced: highlights include CODE VEIN II and Pac-Man World 2 Re-Pac

Bandai Namco Entertainment has released its second-wave exhibitor information. A key focus is CODE VEIN II, featuring a large theater screening venue-exclusive footage, weapon replica displays, and photo spots. Visitors can receive various novelties such as stickers, pin badges, and photo cards. Cosplayer appearances are planned, and a special livestream will showcase live gameplay.

Additional plans include distributing timed demo tickets for Little Nightmares III, handing out large shopper bags themed on Towa to Shinju no Inorikotachi, and character greetings for Pac-Man World 2 Re-Pac featuring Pac-Man and Sonic. Collaboration food inspired by select titles will be available, and a special broadcast for JUMP+ Jumble Rush is scheduled, offering a wide array of programming for fans.

KOEI TECMO: World-first hands-on for “NINJA GAIDEN 4”; new Hyrule Warriors entry in the spotlight

KOEI TECMO GAMES will showcase three major titles. The long-awaited dark Sengoku action RPG Nioh 3 and the high-speed ninja action game NINJA GAIDEN 4 will be playable for the first time worldwide. In addition, the latest installment in the Hyrule Warriors series will be on the floor. Each title will be presented in an immersive, theme-decorated booth, with novelty giveaways planned for attendees.

Sony Interactive Entertainment: “Ghost of Yōtei” playable at the PlayStation booth

Sony Interactive Entertainment will offer the first global hands-on opportunities for two headline titles. Visitors can try the open-world period action-adventure Ghost of Yōtei, slated for October 2025, and the 4-on-4 team-battle fighting game MARVEL Tōkon: Fighting Souls, planned for 2026. Developer talks will be held on the booth stage, sharing behind-the-scenes stories and the latest updates. As part of the “Project: MEMORY CARD” collaboration with YOASOBI, special venue-only stickers will be distributed. On the Public Days, ASTRO BOT will appear in the Family Game Park, creating a family-friendly space for hands-on play.

SHUEISHA GAMES: Five playable titles, including Japan-first demos

SHUEISHA GAMES will feature five playable titles. Japan-first hands-on demos include the heartfelt adventure OPUS: Prism Peak, rhythm-action hybrid No Straight Roads 2, and survival-craft title ATMOSFAR. Visitors can also experience the story-driven RPG unVEIL the world and the uniquely atmospheric ANTHEM#9. Clear the in-booth challenges for select titles to receive novelty items.